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The man behind the Lacoste label, Rene Lacoste, first found success in tennis, winning the French Open in 1924. His talent garnered him worldwide attention, Grand Slam titles, and his nickname, ‘the crocodile’. See where the logo comes from? Striving to better his game, Rene debuted short sleeves to enjoy more movement. This ‘functional elegance’ still carries across the label.